Thomas AndersonApr 13 minRethinking Bounce Rates: Why First Impressions Count More Than You ThinkIn the realm of web analytics, bounce rates have traditionally been a metric shrouded in simplicity yet perplexing in interpretation. The...
Thomas AndersonAug 24, 20232 minThe Power of Customer Data Platforms: Unlocking Business Value and Mitigating RisksIn today's fast-paced digital landscape, businesses are increasingly recognizing the importance of harnessing customer data to drive...
Thomas AndersonAug 21, 20232 minUnlocking Success with Multi-Channel Attribution in Omni-Channel MarketingIn our modern, hyper-connected world, customers interact with brands through a multitude of touchpoints. From social media to email...
Thomas AndersonMar 31, 20232 minDwell Time: Unlocking the Power of User Engagement in Digital MarketingBounce rate is a metric that measures the percentage of visitors who leave your website after viewing only one page. While a high bounce...